Broadway’s “Light It Blue” Gratitude Campaign Will Continue

As Broadway continues to remain dark—at least until June 7—theaters with remote access to their marquees and digital billboards will continue to take part in the Light It Blue campaign. The dimming of lights and activation of messages of encouragement will take place every Thursday evening from 8 pm to 8:15 pm EDT.

The Light It Blue campaign show is gratitude for the healthcare heroes, first responders and essential workers on the front lines of the COVID-19 crisis. Organized by volunteers from the entertainment and events industry, the campaign invites businesses and venues across the country to simultaneously turn blue and thus far has the participation of more than 100 major landmarks and electronic signs across New York City and the rest of the country.