A New and Unique Immersive Theatrical Restaurant Experience, JOURNEY, Comes to NoMad

On Thursday, February 16, 2023, City Council Member Erik Bottcher and other local elected officials came together to celebrate the grand opening and ribbon cutting ceremony of JOURNEY, a new restaurant, bar and lounge in NoMad, bringing “theatrical gastronomy” to New York City. The new venue offers a blend of immersive video installations, fine dining, FashionTech and Broadway performers.

JOURNEY is the unique dining entertainment enterprise from Tony Award-winning producer Marc Routh (The Producers, Hairspray) and restauranteur Alex Cesaria. The concept and execution of the space was created through the collaboration of a team culled from the worlds of Broadway, fashion, multi-media and the culinary arts in which the intent was to offer an original and futuristic gastronomic experience.

JOURNEY incorporates four experiences under one roof:

  • JOURNEY Odyssey, where live and filmed performance bring diners’ tabletops to life with comic adventures led by an award-winning Broadway cast;
  • JOURNEY 360, where 360-degree projections transport patrons from the communal table to five exotic locations for each of the courses of the prix fixe meal;
  • JOURNEY Salon, where mystery and curiosities are presented in a mix of live and filmed entertainment;
  • JOURNEY Epic Café, where augmented reality brings the dinner plates to life.

In addition to Tony Award winners Judy Kaye, Cady Huffman and Deborah S. Craig in JOURNEY Odyssey, Broadway fans will delight in spotting other stage and screen favorites, such as Tony Award winner Ben Vereen, Brad Oscar, Grace McLean, Paolo Montalban, Stephen DeRosa, Arnie Burton and more throughout the various installations.

The menu includes dishes such as New York City – Tomato with Smoked Crème Fraiche, Crispy Shallots, Red Onion Jam, and Basil; Rain Forest – Amazonia Greens with Yuca, Tacacho, Hearts of Palm, and Cupaucu Vinaigrette; Volcano – King Oyster Mushroom with Forbidden Rice Risotto, Harissa, Mascarpone; and Out of Space – Raspberry Mousse with Chocolate Ice Cream, Almond Textures, and Cardamom Foam. Cocktails come with names like Apocalypto (Mezcal Joven, D’Aristi Xtabentum Honey Liquor, egg whites, lime juice, and cinnamon), and Tsukimi (Sweet Potato Shochu, Sweet Potato Puree, Maple-Cinnamon Syrup, Chocolate Bitters and garnished with a Sweet Potato Chip).

JOURNEY’s creative team also includes Tony and Emmy-winning designer David Gallo, visual artist Claudia Hart, lighting designer Peiheng Tsai, writers Greg Edwards and Marisa Smith, video creators Illuminating Magic and Atractor Studio, Tony-winning director John Rando, fashion tech designer Anouk Wipprecht, Artist Liaison Asher Remy-Toledo, Olivier and Tony-nominated costume designer David Woolard. JOURNEY’s Executive Chef is Edward Hong. 

For more information about Journey, visit journeyexperience.nyc. Tickets for the shows Journey 360 and Journey Odyssey are available at Tock, via the app, or at www.exploretock.com; Reservations for the Café or the Salon can be made through Open Table.

JOURNEY is located at 27 W. 24 Street, New York, NY.