The #BwayWorldRecord Challenge is seeking at least 5,000 participants in an attempt to claim the title of largest online video album of people singing the same song. The track being used is “From Now On” from The Greatest Showman.
The final result will be revealed in a visual album commemorating the one-year anniversary of the Broadway shutdown on March 12 showing a NYC that looks very different from the pre-COVID era. As submission videos take over the screens of Times Square, hope rises for a return to the stage. The video will be directed by Jennie Hughes and narrated by Alex McDermott, Danny Marin, Olivia Griffin, and Ry Armstrong,
When submitting and sharing their own video, participants should challenge four friends and use the hashtag #bwayworldrecord on social media. Participants are also encouraged to tag their favorite Broadway star and challenge them in their video. Among the Broadway performers already committed to the cause are Tony winner Alice Ripley (Next to Normal), Tony nominees John Tartaglia (Avenue Q), Kristen Anderson-Lopez (Frozen), plus Jay Armstrong Johnson (The Phantom of the Opera), and Jessica Vosk (Wicked).
The project is led by RYCO Theatricals in association with Playbill, 10glo.com, Broadway Records and The Actors Fund.
The deadline to submit is February 28. To record/upload a video, click here or here.
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